Social media marketing is the process of using social networking sites like Facebook and Twitter to market your company. Facebook has over 800 million users, and Twitter also has millions of users, and they are only growing each and every day. With the immense amount of people using social media, social media marketing is very important in interacting with customers on a level never reached before. We here at Prithvi online provide our customers with a core understanding of the benefits of social media marketing, as well as how to utilize Facebook and Twitter to maximize their brand’s reach.
Benefits of Social Media Marketing
The biggest benefit of social media marketing is that it is very low cost. The only costs are if you want to advertise on Facebook, but creating a page for your business is completely free. Advertising space on billboards or in magazines can be very expensive and offer no real way of tracking how many people have seen the advertisement. The amount of people who see a promotion on Facebook can easily be calculated by the number of people who have liked your page. The same goes for Twitter, with the size of your audience determined by your number of followers.
Another benefit of social media marketing is that when people buy a product from a company, they turn to social media to share their review with their friends. If the customer has a positive experience with your company, he will serve as free advertising when he shares his positive experiences on Facebook and Twitter. We help our customers design social media marketing strategies that ensure customers get these benefits out of their social media campaign.
Using Facebook for Social Media Marketing
The main advantage Facebook offers over other social networks is its sheer size. These days basically everyone has a Facebook, which means that every demographic is available to social media marketers. The best way to use Facebook is to try and generate as many likes as possible for your business’s page. The more likes that you have the more target customers you reach with each new promotion. We here at Prithvi Online can help you generate thousands of likes to spread your brand’s awareness.
Using Twitter for Social Media Marketing
Marketing on Twitter is a little more difficult since there are not as many users and there is also a 140 character limit on each post. The benefit is that it promotes direct interaction with the customer which makes managing concerns easier than ever before. It is also easy to spread good feedback that your followers tweet you by re-tweeting their tweets. That way, any prospective customer looking at your Twitter will get a good first impression based on all of the good feedback from your followers. Twitter can also be used to get celebrity endorsements for your business, as many celebrities have millions of followers.
We here at Prithvi Online understand that social media marketing can be very difficult, which is why we seek to help our customers use Facebook and Twitter as part of a good strategy for social media marketing.