This is a fact – Backlinks from Facebook, Twitter and many other social media sites have a “nofollow” tag meaning they do not send any link juice to your site. True, but consider what would happen if all Facebook links were really followed by search engines? There would not one website left in the World without a backlink from Facebook. And the popular truth is that if everyone gets a million dollars than nobody really gets richer.
So the question is, if social media sites do not offer any link juice is it worth building link campaigns around them? The correct answer is – it depends. You will obviously not directly improve your rankings or page rank by getting Facebook and Twitter links. However, by posting interesting content in your profiles and sharing it with your friends will help your traffic and indirectly can also improve your rankings. Visits from your social media friends or visits from updates you sent about your site and etc. are ways, in which you will get more visitors. But who knows, maybe one of your friends who works for CNN thinks the article you published on your site and which he read following you status update is fantastic and he uses it as a reference in his own text, which gets published on the home page. Now you have an amazing “do follow” backlink and suddenly you are the king of the hill.
Therefore, social media can be an amazing source of search engine power and traffic. Note, however, there is a down side. A lot of time has to be spend on your Facebook and Twitter updates and although you can automate the process, SEO experts discourage it because social media sites take notice of such actions and often your feeds will never be seen by your fans and friends. Another problem is that if you have static pages on which not a lot of content changes how do you come up with interesting status updates and twits? Social media makes sense if you are social – do not waste your time if you have nothing engaging to convey. Also understand Facebook and Twitter have totally different set of strengths for your business/website. Although you will get more connections using Facebook, Twitter is better when it comes to getting people interested in what you have to say. All in all, think of social media as a tool you can, but are not required to use in order to be successful with your search engine optimization. Plus, do not forget about other social media sites – below is a list of the top ten besides Facebook and Twitter you may want to consider: